Volvo - Denmark a Hub for User-Centered Design
Swedish Volvo chose to place their UX (user-experience) design center in Copenhagen to become part of the dense Danish design cluster. The Company could hire a specialized team and start to materialize Volvo's strategy "Designed around you" within a few months. Hear Site Manager Nikolaj Nøhr-Rasmussen explain how the talent within user-centered design was the main reason why Volvo placed their User Experience Competence Center in Copenhagen.
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